Superstrate features

See recurring requests that Superstrate could not match to a listed service, answer from your approved information or satisfy through available appointment times.

Read what people wanted and decide whether to explain something better, adjust your offering or explore a new opportunity.

See the concerns visitors express and the competitors they mention as they consider your business. Superstrate analyses their stated interests and reactions, helping your team understand what matters in the decision.

Open the visitor statements and interactions behind a pattern. See what was actually said and judge its relevance before deciding what to do about it.

Choose what you want to learn, such as how people discovered your business or what matters most when comparing their options.

Superstrate can introduce your research questions during suitable interactions. Your team can review the responses alongside other visitor insights.

Compare periods to see which requests and concerns are becoming more or less common. Superstrate highlights changes when there is enough evidence for a meaningful comparison.

A weekly digest, in your business’s own week, compares conversations, leads and bookings with the week before and lists what is waiting for your team. A monthly intelligence brief adds a written interpretation of what the findings could mean for your business.

Search engines can treat information that disagrees with a page as a warning sign. Superstrate only publishes facts your website shows in the files search and AI systems read. Everything else your team approves stays for conversations with visitors and AI agents.

Superstrate checks your website for changes through the day. When a page changes, only that page is read again, the files follow within minutes, and each file shows when it was last updated.

Superstrate detects which search engines, AI crawlers and AI assistants fetch your pages and its files, including GPTBot, ChatGPT-User, Claude-User and Perplexity-User.

It also records the questions AI agents put to your business through its MCP server, its ask endpoint and WebMCP, so your team can see what AI systems wanted to know. Counts are shown as a floor: at least this many, never an estimate. Visits that claim to come from a known AI crawler are verified, so impostors are not counted.

Superstrate’s search engine optimisation checks, or SEO checks, identify issues such as pages that cannot be indexed, unclear titles and headings, broken links and duplicate content.

See the findings and supporting evidence in your dashboard.

Answer engine optimisation, or AEO, looks at how clearly your website answers questions. Superstrate checks whether relevant answers are easy to identify within the content.

Generative engine optimisation, or GEO, looks at how AI systems discover and describe your business. Superstrate checks whether they can access and interpret your website, then asks ChatGPT, Gemini and Google AI Mode up to eight questions your customers ask, written from your own website, including one your team can suggest. It records whether you were named, who was named instead and which sources were cited, and captures Google’s AI Overview wherever Google shows one.

Your dashboard explains the issues found during these website checks, why they matter and what changes could address them. Your team can review the evidence and decide what to fix.

Run another check after making changes, or schedule regular checks. Compare the results with earlier checks to see which issues have been resolved and which still need attention.

Superstrate draws on your approved information and the page someone is viewing to answer their questions.

Your team can also supply details that are not fully explained on the website, giving visitors access to useful knowledge they would otherwise need to contact you for.

A visitor may know what they want to achieve without knowing which service to choose. Superstrate can explain relevant options using your business information and help them work out what to explore next.

When an answer needs more than an explanation, Superstrate can offer to open the appropriate page. With the visitor’s confirmation, it takes them there.

It can also scroll to a relevant section and highlight useful information, including sections revealed by scrolling, pinned or animated layouts, on desktop and phone.

When Superstrate takes someone to another page on your website, the interaction can continue there. They can explore the information and ask their next question without repeating what they have already explained.

For recognised returning visitors, Superstrate can also draw on retained context from an earlier interaction, where that capability is enabled.

Visitors can ask questions by text or voice, with captions accompanying spoken replies. They can hold the voice control to speak or choose a hands free interaction.

Multilingual support helps people explore your business in a language they are comfortable using. If voice cannot connect, Superstrate can continue in text.

With a supported booking connection, Superstrate can check available appointments and help visitors choose a suitable time. It collects the required details through protected fields and completes the booking in the connected system.

Booking fields can be configured for the supported workflow. Where direct booking is unavailable, Superstrate can guide visitors to your booking page.

Some decisions need a person. Superstrate can capture an enquiry or callback request with the visitor’s contact details and what they have shared about their needs.

Your team can see what prompted the request and review the interaction before following up.

Lead alerts can notify your team when someone leaves their details. Supported CRM connections can also pass captured enquiries into the tools your business uses.

The enquiry remains available in your Superstrate dashboard, where your team can review its context and keep track of what happens next. Enquiries sent by AI agents arrive the same way, labelled with where they came from.

When a visitor asks or agrees to receive an email, Superstrate can prepare a draft for your team to review.

You decide whether to send it. Nothing is sent to the visitor until your team approves.

Superstrate can help visitors open their phone or email application with your configured contact details, or open directions to your location.

It asks for confirmation before taking the action, helping people reach you through the channel they choose.

Track questions handled, contact details captured and bookings completed through Superstrate.

You can also see the estimated value of enquiries matched to your services, based on the service values you provide. This indicates potential value, not revenue collected. Visitors who chatted and then used your own booking button on the same device within seven days are counted as likely bookings, because Superstrate cannot see inside your booking tool.

See how many visitors reach each recorded step of a booking or website navigation. Compare how many continued and where they stopped progressing.

Voice activity also shows whether interactions connected, received a reply and finished normally.

Review available referral and campaign information to see how visitors reached your website. Explore recorded location, device and language information for further audience context.

Details visitors share about how they discovered your business can add to that picture.

See when people engage and how that activity relates to enquiries and bookings. Compare days and times, including activity outside your business hours.

Use those patterns when considering availability and when enquiries need attention.

Add notes to captured enquiries and mark them as contacted or closed. Review bookings made through Superstrate, with cancellation controls where supported.

Export available lead and analytics information when your team needs to work with it elsewhere.

Maintain the business information behind its answers. When your services, processes or other details change, your team can prepare updates, check them for problems and publish them.

Superstrate can draft sections from your website for your team to review, and up to 20 further pages, including pages on other websites, can be added for it to read again every 1 to 30 days. A publishing history keeps a record of the versions you have released.

When visitor questions expose a gap, Superstrate can suggest an answer using information your business has already supplied.

If an answer needs a fact it cannot find, it flags what your team needs to provide. Review and approve the completed answer before it becomes available to visitors.

Review offers found on your website or add them yourself. Check their wording, price and dates before approving them for use.

Your team decides which offers Superstrate is allowed to mention.

Adjust how much detail it gives and when it suggests a next step. Configure its guidance and escalation behaviour to suit the way your business helps prospective clients.

These controls let you refine the experience while keeping answers grounded in your business information.

When your team saves a section or approves an answer, Superstrate checks it at once: does it agree with your website, and does it conflict with another section or your settings?

Material conflicts are underlined in the text with the evidence quoted, so your team can accept the correction or overrule it. Changes reach visitors only when you publish. If a page an answer relies on changes, that answer stops being used until your team reviews it.

Control the actions Superstrate can take and the destinations it can open. Relevant actions require visitor confirmation, and browser actions are checked against the configured permissions before execution.

You can disable capabilities when your business needs them paused.

Contact and booking details can be collected through protected fields on screen. Those entries reach the systems handling the request without passing through the language model.

Additional filtering helps detect and remove identifying information from interaction text. These safeguards reduce exposure, but automated detection cannot be assumed to catch every personal detail.

Superstrate processes voice for the interaction without storing the audio.

A text record may be retained, allowing your team to review what happened without keeping a voice recording.

Configure the notices visitors receive and publish information about data handling.

Your team can manage supported retention settings and respond to requests for a copy of a visitor’s information or its deletion.

Set who can view information, edit settings and approve changes. Administrative records help your business review who changed what.

Your team can work with Superstrate while keeping sensitive settings and publishing decisions with the appropriate people.

Superstrate is added through a website installation script. Its visitor interface sits alongside your existing pages, allowing people to use it as they explore your business.

Configure the websites where it is permitted to appear.

Choose how Superstrate presents itself on your website: Signature, Calm or Margin. Choose its resting presence, the quiet Lamina or The Crest carrying your own logo, a glass or solid finish, the colours of its signature line and buttons, and its sounds.

A live preview shows each change on screen before you publish it.

Enable text, voice or both. Set the displayed name, greeting and relevant notices to suit your business.

Configure how the interface reopens after navigation, including whether a voice interaction resumes in voice or returns in text.

Your dashboard shows the voice minutes used against your plan’s allowance, split by website.

One plain status line on your overview says whether text and voice are working on your website, and you can check again at any time. Superstrate’s team watches the services behind it.

Choose from 70 voices across 32 languages, including Australian, British, American and Indian English. Languages you leave off are answered in English.

Teach it up to 200 pronunciations for your names and terms, previewed before you save, and up to 50 key terms it listens for, so it hears your services and place names correctly.

Superstrate publishes your business as one connected graph: the type of business, address, opening hours, services, offers and answers, each with a permanent identifier, so search and AI systems recognise it as one business wherever it appears.

It contains only what your website shows, joins up with structured data your website platform already adds instead of competing with it, and is rebuilt every time it is requested, so it is never out of date.

Superstrate publishes an llms.txt file, the emerging convention for telling AI systems what a website is about, and llms-full.txt with every detail your website confirms.

When your website changes, they change with it. Superstrate also publishes a readable knowledge page and a discovery file listing them all, each showing when it was last updated.

Superstrate runs a Model Context Protocol (MCP) server for your business. AI agents can ask it questions, search your approved knowledge and get a booking link, answered from what your team has approved.

An MCP Server Card describes the server so agents can discover it, and every request is recorded in your dashboard.

WebMCP is a new browser standard that lets AI browsers use a website’s own tools instead of guessing from the page. Superstrate offers four on your website: ask your business, find the right page, get the booking link and send an enquiry.

It works in browsers that support WebMCP, has its own switch in your dashboard and stays within sensible limits, so an agent cannot flood your team with enquiries.

Superstrate provides an ask endpoint compatible with NLWeb, the open project for querying websites in natural language. AI systems can request a list of matching results, a summary or a written answer.

Results carry schema.org objects and links to the relevant pages, grounded in your approved knowledge.