Website conversion. Business intelligence.
People no longer find businesses like they did a few years ago, and the way things are moving, that won’t last either. Superstrate keeps your business easy to find and easy to choose through every change, on the website you already have. You don’t have to adapt. We do.
It works before anyone arrives, while they decide, and after they leave.
Superstrate is software that adds an action layer to the website you already have. The layer sits between your website and everything that reads it, from search engines and AI systems to the agents that search and book on people’s behalf, and the people themselves.
It keeps your business accurately represented to all of them, acts for you when a visitor is ready, and reports back what it learned. What visitors see on your site is one part of it.
Five stages, one continuous, self-improving system.
Your business, in the forms machines are built to read. Structured data (schema.org JSON-LD), AI knowledge files (llms.txt and llms-full.txt), and a direct door for AI agents through the standards they use (MCP, WebMCP and NLWeb), all generated from information you approve and kept consistent with your own website.
Every week, Superstrate audits your website for search and AI readiness (SEO, AEO and GEO), asks ChatGPT, Gemini and Google AI Mode the questions your customers ask, shows you whether they named you, and sets out what to fix and why.
On your website, it answers visitors in multilingual text or voice, grounded in your approved knowledge, takes them to the exact page that settles the question, completes bookings through the system you already use, and hands enquiries to your team or your CRM with everything the visitor shared.
Every interaction is analysed for what people wanted, what made them hesitate, which competitors they mention, what you don’t offer yet, and what your website couldn’t answer, with the evidence in the visitor’s own words.
Findings, recommendations and a monthly intelligence brief come back to you. Unanswered questions become drafted answers you approve, checked for conflicts and kept in a publishing history, which feed stage one, so the layer gets more accurate the longer it runs.
BEFORE THEY REACH YOUR WEBSITE
Before anyone reaches your website, an AI has often answered their question already. ChatGPT, Gemini, Google AI Mode and AI Overviews read a set of pages, decide which to cite and write one answer. If your business is unclear to them, you are not on the shortlist.
Superstrate gives these systems one clear, consistent source of truth, made up of a machine-readable knowledge page and tools AI agents can call to search your services, find the right page, get a booking link or send an enquiry, all drawn from the knowledge you approve. Your reports then show which AI crawlers visited, authenticated and verified, which pages each AI read for an answer, and whether yours were the ones it cited.
FROM CONSIDERATION TO COMMITMENT
The AI sent them to you. Now they are on your website at 10 pm with one question left. Your team has gone home. A website that can’t answer leaves them to ask somewhere else, and the next business on the shortlist is one click away.
Superstrate answers in their language, by text or voice, from the same knowledge you approved for search and AI, so what they read before they arrived matches what they hear now. It can also answer what your website doesn’t say, the details, policies and exceptions your team usually explains in person.
It shows them the page that settles the question, and when they are ready to commit, it completes the booking or hands the enquiry to your team with everything they shared, so your next conversation starts where this one ended.
AFTER THEY LEAVE
Most websites forget a visitor the moment they close the tab. Superstrate keeps what they told you, including what they wanted, what made them hesitate, which competitors they compared you with and what they asked for that you don’t offer yet, each finding backed by their own words. A monthly intelligence brief shows what is changing in your market before it shows up in your numbers.
When someone asks a question your knowledge can’t answer yet, Superstrate drafts the answer from what you have already supplied and flags any fact it still needs. Nothing goes live until your team approves it. Then it reaches the next visitor who asks, every AI agent that asks about you, and, wherever your website says the same, the files search engines and AI systems read.
Your business, your knowledge, your rules, and a website that knows more every month.
PERSONAL INFORMATION, HANDLED WITH CARE
Only 4% of Australians say AI companies are worthy of their trust (OAIC, 2026). Visitors will not share their details with a website that feels careless. When someone gives a phone number or email to book or enquire, Superstrate collects it through protected fields on screen, and those details go straight to the systems handling the request without ever passing through the AI language model.
Superstrate does not store recordings of visitors’ voices. Your team can manage the conversation records Superstrate keeps and respond to a request to see or delete someone’s information, all from your dashboard. Explore our approach to privacy
WHO IT’S FOR
Some decisions take more than one visit. Choosing a venue, a home, a specialist or a professional firm means research, comparison and questions, and people often return several times before they feel ready to commit.
If your website carries that weight, and every enquiry counts, Superstrate is built for you, whether you run one location or several websites.
at work.Scroll to continue
Search engines and AI systems read your services, packages and prices in a form they understand. It installs on the website you already have. Nothing gets rebuilt. A visitor asks, out loud, which package suits them, and gets a clear answer in seconds. It takes them straight to the package, and back to where they were. When they are ready, they book a time in a few taps, or ask for a callback that goes straight to your team.
You see what their interest reveals. A recurring question can expose something your website hasn’t explained. Repeated requests can point to a service worth exploring. Your dashboard connects those patterns to the interactions behind them. That gives your team evidence to act on.
See the full control panel on a short call, with time for your questions.
Everything you have read about has been running on this page the whole time. Ask it anything about Superstrate and see how it answers, where it takes you and what it does when you are ready.
Every conversation here lands in our own dashboard, the same one your team would use.
