Superstrate wraps your website in intelligence, making it an active business asset that understands every visitor, human or AI, guides each to the right outcome, and turns what it learns into a clear picture of what your market wants.
The shift
Think about how much of your business now happens before anyone speaks to you. Someone hears your name, looks you up, reads your reviews, compares you to others, and decides whether you’re worth their time, all while you have no idea they exist.
That deciding used to happen on your website, where at least you had a fair chance to make your case. Now much of it happens before they ever arrive, in an answer an AI handed them, a search that resolved without a click, an impression formed from whatever could be found in a few seconds. So the most important conversation about your business is one you were never part of.
You don’t see the person who considered you and chose someone easier to reach, or hear the question that went unanswered. You see a little less return than the effort deserves, and no reason for it. The work is excellent, the interest is real. What’s missing is a way to be present in the moment people are deciding, to answer them then, and to know what they came wanting.
Why now
Today, 58% of Australians aged 14 and over use AI tools every month, and 68% of Google searches end without anyone clicking through. More and more, the choice is made before anyone arrives at a website.
So who is making your case, now that you’re not?
What if you could be there for every one of them?
Now you can. That’s why we built Superstrate, an intelligent action layer for your website. We tailor it to your business and set it up for you.
It speaks with every visitor, by voice or text, and answers them in their own language, more than thirty in all, so the person most at ease in another tongue still meets you at your clearest. It draws on far more than your website holds: the answers your team gives on the phone all day, the details people usually have to call to ask for, the knowledge only your most experienced staff carry. It understands what each person needs and sees it through, a booking made, a lead captured, a difficult case passed to your team along with everything that was said.
Answering your visitors is what you’d expect of it. What you might not expect is how much it comes to understand about your business along the way.
The intelligence it builds
You set the questions worth asking, what brought someone to you, who else they’re weighing, which of your services they’re drawn to. Superstrate folds them into the conversation it’s already having, so the answers come without anyone being asked to fill anything in.
What they came for, what gave them pause, the questions you couldn’t answer, who else they were considering, drawn together into an intelligence brief that reaches you each month.
The services people keep asking for that you don’t yet offer, and what they reveal about where they are and what they’re ready for, so you build toward demand that already exists.
When someone sends an AI to look into you, Superstrate records it: which AI it was, what it wanted to know, and the answer it received. A channel of interest in your business you’ve never had access to.
Searching used to mean Google. Now people also ask an AI to answer for them, or send it to gather details from businesses directly. Superstrate readies your website for all three: strong in ordinary search (SEO), clear enough for AI to name you when it answers someone (GEO), and able to answer directly when an AI comes asking on someone’s behalf (AEO).
Discoverability
Last year, 6% of people used AI to find a local business. This year, it’s 45%. And of every hundred businesses, ChatGPT recommends barely one.
1 in 100 businesses is recommended by ChatGPT
When someone asks which business to choose, a name is given. The only question is whose.
Superstrate acts for you, booking, replying, moving things forward, but only within the limits you set, and every step it takes is written down.
Compliant with the Privacy Act and all thirteen Australian Privacy Principles, with no personally identifying information ever leaving Australia.
Agent preview
We’re preparing the live agent for this page. Once it’s ready, you’ll be able to ask it anything and see exactly what your own visitors would.
The agent will be the same product your customers use. Until it arrives here, request a demo and we’ll walk you through it on an example site built for a business like yours.
Managed service
We do the hard part. Setting everything up takes us around a week, and we build it around your business, so the effort is on our side, not yours. Once it’s live, you’re in control.
Your website tells part of the story. We sit down with you for the rest, the questions your customers ask most, how your team answers them, what you’d want captured from every enquiry, the booking system you run, the voice your business speaks in. The more we understand, the better Superstrate becomes, so we take it all in.
Superstrate works with the booking, practice, or CRM software you already use. Where it can complete a booking for you, it does, straight into the system your team works from. Where it can’t, it takes the customer to your booking page to finish the last step. You keep working exactly as you do today.
In the early going, we work alongside one point of contact at your business to shape how it answers and how it sells, until it represents you exactly as you’d want. After that, it’s yours to run, with a simple dashboard to make changes whenever you like, and us keeping everything running smoothly behind the scenes.
Who it’s for
These are the businesses Superstrate is built for. Where people find you, read about you, and form their judgment online, long before they ever make contact. Cosmetic clinics, law firms, migration agents, the kind of work where choosing you is a considered decision, made after real research, and where your website does much of the convincing.
Which is why we care so much about fit. This only works when it works for both of us, so before anything begins, we’ll look at your business honestly, your website, your industry, the way your customers find you, and tell you plainly whether Superstrate can make a real difference for you. If it’s not right for you, we’d rather say so than have you pay for something that won’t pay you back.
Privacy
The businesses we work with hold some of the most sensitive information their customers ever share. So Superstrate was built, from the ground up, to protect it. We’re compliant with the Privacy Act and all thirteen Australian Privacy Principles, and privacy is part of how the system works, not a policy added on top.
Everything stays in Australia. We run our service and our LLMs within Google Cloud and AWS, on their Australian infrastructure. Your data, and your customers’ data, is stored and processed entirely within the country, including the AI that powers every conversation. And before anything reaches that AI, we remove every piece of personally identifying information first, so even the models we use never see who your customers are. Nothing is sent offshore.
There is one exception, and we’ll always be upfront about it. To turn speech into text and back again, we work with ElevenLabs, a specialist whose quality and privacy standards match our own, and the kind we couldn’t find here in Australia. Their processing takes place outside the country. The only thing ever sent to them is the audio of the spoken conversation, and it is processed and discarded, never stored. The same protection applies here: every piece of personally identifying information, names, phone numbers, email addresses, addresses, is removed before anything leaves our systems. So while the words of a conversation may be processed elsewhere, nothing that could identify the person ever leaves Australia.
You can read about ElevenLabs’ security and certifications at compliance.elevenlabs.io.
Built on Google Cloud and AWS, hosted in Australia.
Pricing
What you pay reflects what you actually need, your systems, your setup, the way you work. There’s a one-time setup and a simple monthly fee, with no tiers and no features held back. We’ll go through everything openly in the demo, so you’ll know exactly what it costs and what you’re getting before you decide anything.
Why we built Superstrate
We’ve worked at the meeting point of marketing and technology for years, since before AI became the thing everyone talks about. As marketers, we kept running into the same walls, work that was slower and more manual than it should be. So rather than wait for the right tools, we built our own, and over time those separate pieces began to point at something larger: one product that could do for any business what we had been building for ourselves.
We were paying attention while a lot of this changed, closer than most, because it was our work to notice. We could feel the ground moving under the things we did every day, and it was clear, to us at least, that it wasn’t a passing trend. So we made a choice. We took what we’d learned, and built for what was coming.
We brought together the right people and built it carefully, mindful of the trust a business places in us when it hands over its work and its customers. We didn’t want to make something just to sell. We wanted it to be genuinely worth it for the businesses using it, and with that in mind, we kept building.
In the end, it became more than we set out to make, a piece of intelligent infrastructure that makes your web presence a compounding business asset.
We’re beginning with a select group of businesses we believe in.
If yours is one of them, we’d like to talk.
Co-founder
Marketer and entrepreneur, with a master’s in Marketing Management from the Australian National University.
Co-founder
Marketer and entrepreneur, with a master’s from the Australian National University. Not in marketing, as it turns out.
Building businesses together since 2019.